2009 VW TDI Road Show
Volkswagen will be touring America in an effort to educate Americans on how VW clean their modern engines are.
The company has prepared a traveling road show called the Dieselution Tour. Into a couple of tractor-trailers, VW has packed interactive exhibits extolling the virtues of diesels. One such exhibit is a calculator that figures how much fuel you would save and how much carbon dioxide you would not emit if you drove a VW diesel on a given road trip compared to a gasoline-powered car. For example, on the 1,802-mile trip from San Francisco to Vail, Colorado, one would save about $80.14 in fuel and about 348 pounds of carbon dioxide.Also on display are a Touareg TDI, a 1977 Rabbit diesel (the oldest VW diesel in the U.S., apparently) and the 2009 Jetta TDI. The tour will make stops at various universities, environmental events, and also the Super Bowl.
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Target audience: Youngish, techie men and women seem to love the VW diesels, but VW's TDI marketing casts a wide net.





