Volkswagen Launches TheJettaReport.com

The internet has moved into the participation age. VW has also moved into the same direction with TheJettaReport.com.

What is really interesting about the site, is that an advertising campaign is the basis for the website.

See the new VW adds are based on stereotypes of Jetta owners and that NEW Jetta owners don't fit the stereotypes depicted in the commercials.

It's actually very cleaver because the results of the survey can also drive the buzz behind the advertising campaign.

Now I just need to find the video...